I Should B is a brand on a mission to ignite your inner fire of self-belief!

About i.should.b

Life can be pretty tough right?

HECTIC, relentless, demanding.

Challenges coming at you left, right & centre. It's easy to pay too much attention to the negative voices, and often the loudest of these is the silent one inside your own head.

But you have everything you need to handle all of this, deep inside. When you can feel that fire of inner self-belief burning brightly - NOTHING is impossible, nor cannot be overcome.

I am here to remind you to always keep BELIEVING in your soul.

You can bloody DO IT!!!! You are STRONG. Remember that.

And if there's a tendency to forget - let these empowering designs remind you.


All garments are 100% luxury organic cotton and are produced with strict, forward-thinking ecological and ethical standards as highest priority.

Printing is done using environmentally safe water-based inks, in the south of the UK, by some incredibly talented experts. Our embroidered items are courtesy of a Bristol-based genius. We stand for making as small a carbon footprint as possible and leaving no damage to our planet in the process.