

GRAPHIC DESIGN SERVICES PACKAGE
Graphic Design Services - package details
1) IGNITE - FREE!
A 20 min free discovery call. What you will get out of this:
- We get to know a little about each other, I can start to understand your business a little and assess how I can help!
2) FIRE ME UP - £ coming soon
A downloadable PDF which will lead you through every aspect of nailing yourself a fireproof creative brief, which will in turn ensure you end up with the visual brand identity of your DREAMS! What you will get out of this:
- A good understanding of colour psychology and how it can help your brand convey the messaging correctly
- How to decide your brand colour palette (guidance on colours that work together etc, using transparency, the importance of light and shade and how to choose a good neutral)
- How logo shapes have an impact on brand messaging
- Different artwork file types for different usages, often considered a bit of a dark art I will give you all the info you need to help communicate with designers and printers with minimum faff!
- The importance of needing different logo 'iterations' to suit different platforms - basically a brief overview of brand 'architecture'
- How to put together a beautiful moodboard
3) LIGHT A FIRE UNDER ME - £195
A 90 min call to nail the creative brief together, this includes all of the above which I will go through in detail with you. What you will get out of this:
- Total clarity on the look and feel you want for your brand
- Your finished creative brief presented in a beautifully presented PDF document to refer back to as required
- A finished moodboard created by me! This can then be used (for example) in your brand presentation
4) RELIGHT MY FIRE - £ to be discussed
A visual identity branding refresh.
- Price dependant on what's required, so drop me a line and let's talk it through!
5) WILDFIRE - £1195
A social media specific branding package covering everything you need to get started on Instagram & Facebook in terms of your brand's visual identity. This is based on you presenting me with a creative brief completed by you including a moodboard. What you will get out of this:
- Logo design
- Colour palette established, including all colour code reference info (CMYK, RGB, HEX, PANTONE)
- Brand fonts
- Brand favicon/icon
- A suite of additional brand graphics (e.g. patterns/icons/illustrations etc)
- 3 grid post templates for use within an app such as Canva
- 3 stories templates
- Version of the logo for your Instagram profile pic
- Version of the logo for your Facebook profile pic
- Facebook cover banner
- Up to 5 stories covers
- A mock up of your Instagram feed (9 squares)
- A PDF 'style guide' laying out all the branding
6) FIRE ON ALL CYLINDERS - £2395
Full brand visual identity - the whole shebang! As well as everything covered in the WILDFIRE package you will also get the following:
- Branded stationery pack (letterhead, envelope, compliment slip)
- Email signature
- Business card design
- Additional brand graphics to add versatility and depth to your brand's visual language (e.g. iconography, illustrations, abstract brand shapes)
- Guidance on logo usage
- Guidance on using icons/additional graphics
- Guidance on using all graphics with imagery
- A full Brand Guidelines document (your brand 'bible') with everything as described above laid out and beautifully presented, including details provided by you as text, such as: your brand story/vision/mission statement/values etc
7) WEBSITE DESIGN - £2395
I design websites using Shopify, Squarespace and Wix templates - please drop me a line to discuss!
ADDITIONAL DESIGN SERVICES, please email me at Amy.Goodall@ishouldb.co.uk prices available after a discussion/receipt of a brief:
- Flyers
- Brochures
- Postcards
- Pull up banners
- E-communication design
- Newsletters
- Bespoke graphic prints
- Social media posts
- Facebook & Instagram ads
- If it ain't on the list - ask me!





